Nasty Gal ad banned over underweight model
the UK banned this ad because the model has a BMI of 18.8
BMI 18.5 to 24.9 is Normal weight
I know they like big women in the UK, but she's normal not "underweight"
The Advertising Standards Authority:
For instance, the ads showed the model lying on a sun lounger stretching her arms, which emphasized their slimness and length. Furthermore, towards the end of the ads were scenes showing the model spraying mist on herself, which placed focus on her chest where her rib cage was visible and appeared prominent.
The brits prefer Tess Holiday