Swift warned about thisA high watermark of buzzword driven obscurantism? Object-oriented ontology
The Royal Society is also implicated by Gulliver's reference to the language project. The proposal to substitute objects for words is very much like an actual proposal made by Sprat, the historian of the Society. Sprat wanted the Society's reports to be written in a mathematically plain style — a style that would contain pictures of all the things mentioned; the style, therefore, would have almost as many pictures in it as words.
And Laputans ..
The first Project was to shorten Discourse by cutting Polysyllables into one, and leaving out Verbs and Participles, because in reality all things imaginable are but Nouns.
And Frege has a lot to answer for.