Five years earlierSegue from commercial break to morning talk show "American Breakfast" ...Host, an affable man in perhaps his early forties wearing a comfortable suit: "Welcome back to Breakfast, America. Stephanie, what can you tell us about our next guest?"He gestures toward an attractive blonde woman in her mid-thirties, well made-up and dressed conservatively but attractively.S: "Tyler, Nassim Taleb is a financial theorist as well as a popular author."T: "That's not a combination we see very often!" (audience laughter)S: "It certainly isn't! Professor Taleb is best known for his books, 'Fooled by Randomness' and 'The Black Swan,' which both warned of the financial collapse of 2008-2009."T: "I remember those!"S: "Yes, very big sellers for finance books! But today he's going to talk to us about his new book, 'Zombie Risk,' which was released last week."She holds up a hardcover book upside down. Behind the inverted title and authors name is a picture of a zombie. She recognized that the book is upside down, and corrects it.S: "Oops!" (audience laughter) "Anyway, I know he has a lot of interesting things to tell us, so let me just introduce Nassim Taleb!"Camera turns to Nassim sitting on the guest's couch, smiling nervously and acknowledging the applause from the crowd.NT: "Thank you."T: "Now, Nassim, what can you tell us about this book?"NT: "'Zombie Risk' is very much a sequel to 'The Black Swan.' The problem I continually run into with my message is that, when people need to hear it, they don't, and then after it's too late, it gets heard and repeated to the point that people become numb to it. I wanted to write something that would be received as a survival manual, not as an obituary."T: "Fascinating. Now, why did you choose an undead theme for the book?"NT: "Well, zombies are not real, right? But if there suddenly were zombies in the world, we'd have to change how we think about things, how we do things, just as a matter of survival. I wanted to highlight that we really do face risks like 'zombie risk' that will force us to re-think everything we thought we knew, and that we should be prepared for -- notice that I didn't say we should 'plan for,' which would generally be impossible -- but we should be prepared for these sorts of changes in our world."S: "Hold on -- you're not saying that you believe in zombies, are you?"A long pause follows, and a look of bewildered horror covers Nassim's face.NT: "NNNNNo. Zombies are a metaphor for the risks that we DO face, but do not understand. A parable, if you will."T: "And that, really, I think is the key to your success, Nassim: you're a story teller. There's a message, but you weave it into such engaging tales."S: "I loved 'The Black Swan!'"(Fade out)
Last edited by Marsden
on April 19th, 2010, 10:00 pm, edited 1 time in total.