The Meow Factor - An Investigation of Cat Content in Today's Media
"According to Benton (2013), catvertising increases brand awareness and gives the example of the dairy company Cravendale, whose brand awareness went up by 10 per cent and sales increased by 8 per cent after an ad aired featuring cats. Among other companies using cats in advertising are Ikea (Sweney, 2015), Skittles (Cox, 2014), Walmart, Samsung, Kia (Edwards, 2011), O², Bouygues Telecom, Sainsbury's, and Novartis (Podhovnik, 2016). These examples do not include cat food and cat litter advertisements because the use of cats in those advertisements is an obvious choice."
Hmm, there's a plan!