January 21st, 2009, 9:56 pm
QuoteOriginally posted by: bojanQuoteOriginally posted by: Traden4AlphaQuoteOriginally posted by: rcohenQuoteOriginally posted by: bojanHere is a nice bloomberg story of where fuel price hedging gets you! Funny it should happen to United of all the companies....Why do they get the hedging wrong?Hedging is a damn-if-you-do, damned-if-you-don't strategy.I was trying to say that in this business hedging is a "damned if you do (only)" strategy. If oil prices go up, you pass the higher prices on. If your competitors were hedged, they can keep same prices and will get a bit more business but they can't really add capacity efficiently to make use of the about one year hedge. And they would have been making less money in good times.If oil prices stay high, that is too bad, people *will* fly less -- your one year hedge won't buy much....Actually, airlines can't pass on fuel costs for two reasons. First, once a person buys a ticket, the airline is more-or-less obligated to fly the passenger (yes, airlines can cancel flights, but that's a customer service nightmare). If oil prices rise after the booking is consummated, the airline eats the fuel price change.But the situation is worse than that. The other problem for airlines is that fuel costs are NOT spread equally over passengers. Instead, leisure travelers (who often book far in advance of the flight) generally pay only the marginal fuel consumed due to the added weight. These vacationers generally don't pay for the fuel to get the rest of the plane in the air. Instead, its the last-minute "full fare" business traveller that foots the bill for most of the fuel (in some cases, the full fare may be more than ten times the leisure fare). Obviously, if full fare passengers fail to appear, the airline eats a lot of costs. The end result is that an airline is forced to make a commitment to fly a route before the revenue to support that flight has appeared.Second, Airlines can't pass on fuel costs in the presence of price competition and airline-to-airline variations in hedging. If fuel prices rise, the well-hedged airline can offer a much better ticket price to those crucial last-minute fliers than can an un-hedged airline. Thus hedging creates competitive advantage during rising fuel prices. But if fuel prices fall, the un-hedged airline can offer a much better price to business travelers than can the hedged airline. Thus hedging creates competitive disadvantage during rising fuel prices.