May 27th, 2012, 7:30 am
Demha, yes Dell screwed many people and those were specifically who chose Dell. In any purchasing decision from a laptop to the air traffic control system for Germany, someone says "I think X is the best offer". That may be the top guy or a minion, but he should now be the vendor's bestest friend.The saying "no one ever got fired for buying IBM" was partly based on the way IBM would ensure that the "brand specififer" was not left out to dry, not because they were nice but because they were smart.IBM forgot this and dropped very hard.The Dell capacitor issue was an example of leaving your supporters at customers in the firing line to save a few bucks. I recently talked to a guy who personally chose Lenovo for 8,000 top end laptops for his bank. He was happy with them, enough that he told me about it, sadly they don't do a 17", so I bought a Dell.Dell don't understand that in the 21st century customers talk to each other.Actually that's not quite true, some managers realise that, but the company as a whole does not, so once I started to make a bit of a fuss some low level drones got involved. However they couldn't actually get the tech to admit there was a real problem and thus couldn't do anything about it. Since Dell doesn't really get it, it also employs people who say "I will call you" and "trust me I will have this sorted out in 30 minutes" and who don't. and then Dell management tells front line staff not to respond to emails, and then it goes badly.