Most of the literature in quant finance assumes that trading is frictionless and taking place in continuous time. Going from continuous to discrete trading is intuitive and does not really disqualify any quantitative model. However, one would think that including transaction costs in real-life trading can potentially wipe out the profits implied by a model or/and create bad hedges.
In everyday trading, how do traders take into account transaction costs when using quantitative models for pricing? Surely they have to adjust prices and hedges in a certain way? What are the practical implications?