December 26th, 2017, 1:24 pm
If you are a market maker processing 100-1000 transactions a day, then the "herding behaviour among" market agents is not a risk for you. You buy/sell just to dispose of your position 15 minutes later. You can do it because you are trading a very liquid product: a vanilla option on the most liquid cross (EUR/USD).
If you are a prop trader planning to warehouse the position at least for a while, that is a different story. Your model must incorporate all the issues you have mentioned and many others... Still, to determine your bid-ask you start at the market bid-ask and make yourself competitive on the right side.