August 18th, 2025, 5:51 am
Really?
𝐖𝐡𝐲 𝐆𝐨𝐨𝐠𝐥𝐞 𝐃𝐞𝐞𝐩𝐌𝐢𝐧𝐝’𝐬 “𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲” 𝐅𝐢𝐱 𝐂𝐚𝐧’𝐭 𝐓𝐮𝐫𝐧 𝐋𝐋𝐌𝐬 𝐈𝐧𝐭𝐨 𝐀𝐆𝐈
For over a decade, Google DeepMind has stood atop the AI prestige pyramid flush with data, compute, funding, and 1000+ PhDs. If anyone could crack AGI, conventional wisdom said, it would be them. Yet after all that, they still have nothing resembling real intelligence. Not one leader has articulated a credible path to a system that can learn continuously, adapt autonomously, or revise its own model in real time, rippling changes across beliefs and behaviors. These aren’t “nice-to-haves”, they’re the baseline for general intelligence.
DeepMind hasn’t delivered them, or even convincingly aimed at them.
"Consistency" is their latest answer to get to AGI. A term that sounds scientific but masks brittleness, a machine that dazzles one moment and collapses the next. CEO Sundar Pichai calls it “jagged intelligence", and Demis agrees as if it’s a natural stepping stone to AGI rather than a symptom of LLMs fundamental architectural limitations. After a decade of perfect conditions, all they offer is proof that their creation can’t think straight from one prompt to the next, a polished confession of failure, as clueless as the rest.
This isn’t to dismiss Hassabis himself, his narrow-AI achievements are extraordinary, his Nobel prize deserved, his approach refreshingly free of fear-mongering and unnecessary hype. I respect the man. But respect is not belief. DeepMind is trapped in a dead-end LLM paradigm that will never deliver real intelligence. They are polishing a static mind, hoping gloss will hide the cracks and prevent the collapse, it won’t.
With GPT-5 already collapsing under its own hype, the market chorus grows louder: “If not OpenAI, then it's DeepMind.” But scale is not inevitability. DeepMind’s record shows that even with every advantage, they’re no closer to solving cognition. If they truly understood AGI’s demands, they’d be talking about architectures for continuous learning, autonomous adaptation, and self-revision. Without those, what you have is an illusion of intelligence that shatters under the slightest pressure.
AGI won’t come from today’s tech giants because they’re trapped in the past, believing more data, more GPUs, and more energy can brute-force a breakthrough that only a new paradigm can deliver.
Build Cognitive AI → Unlock Real Intelligence.
The real breakthrough will come from a team building cognition from first principles, and it'll be a paradigm shift.
When that happens, these tech giants will look less like pioneers and more like BlackBerry watching the iPhone, or Yahoo watching Google.
Giants in every era were brought down not by lack of resources, but by clinging to the wrong paradigm, blinded by arrogance, ignorance, and the glow of past success until the future passed them by.