March 26th, 2002, 1:22 pm
I may not understand the questions.
You would buy the bond because if Travelers stock does not do well you still make 4.5% (assuming it does not do so badly as to default). Even if you eventually convert, you might make more in coupon payments from the bond minus dividend payments on the stock, than you pay in premium.
The advantage to Travelers from issuing the bond as opposed to stock is it gets 25% more per share if the stock does well. The disadvantage is it has to pay back the bond plus 4.5% per year cash interest if the stock does not do well. I don't know the detailed thinking behind the two securities, but my guess is Citi wanted to dispose of a good chunk of Travelers equity in a way that would not interfere with its own plans to sell its own stake over the next five years. Or, it might have been as simple as thinking there was good demand from convertible bond funds.